—Absolutely gorgeous visual identity work from Creative Director/Designer Ken Tsai Lee and illustrator Zhan Yu-Shu for the ADC Young Guns 8 exhibition in Taiwan.
For those who aren't familiar, the ADC Young Guns is a longstanding club (started in 1920) dedicated to identifying and honouring the best young creative talent under 30.
The concept for this year's identity was to create 50 abstract illustrative representations of the people named as this years winners and use them as the lead visual element. Coupled with a complimentary custom typeface and the end result is a fun, creative, and above all else appropriate visual identity. Living proof that some of the most simplistic ideas can still yield uniquely interesting results.
At the forefront of digital advertising, Danish company ONLY jeans takes the idea of a lookbook and makes it uniquely interactive in a way that trumps all others.
What's worse than having bad breath? Getting publicly humiliated for it. Advertising agency Ogilvy & Mather Paris has honed in on that truth and used it as the centrepiece for this brilliant ad for Tic Tac France.
The only sad part about not having cable–at least for me–is that I miss out on a lot of commercials. Most of them are boring, mind-numbing pieces of you-know-what, but this work of art is nothing short of amazing.
When I first saw these ads for the Art Directors Club I had to laugh, and then I had to share. It might not be as funny to some, but to those who know about fighting the "good fight" in marketing/advertising, these ads do us all some justice.
